What do companies such as Whole Foods, Burt’s Bees and Lowe’s have that corporate America craves? According to consumers: eco-sensibility.
Consumers believe that when they support companies like these, they do more than just shop. They align themselves with businesses that do good things for the environment. This green paper provides research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are based on Earthsense Business Indicator (EBI) metrics that identify companies which consumers see as sustainability leaders. They also identify the businesses consumers support based on eco-friendly products, and they track changes in perceptions over time.
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