I Published My CSR Report. Where’s My Media Coverage?

Source: GreenBiz, 4 January 2012

We help companies tell their stories. And these days, more and more of those stories are about sustainability. Often the starting point for this conversation is a shiny, new sustainability report.
Whether it’s your first foray into reporting or your company is declaring GRI Application Level A for your report, you do have a story to tell. And if you don’t tell it, someone else will tell it for you (see Newsweek’s Green Rankings methodology).
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