What the dot-com era can teach us about CSR reporting

Source: GreenBiz, 27 March 2013

During the height of the dot-com era, Internet startup CEOs commonly talked about the number of users or "eyeballs" on their sites as the most important measure of their business. Investors, however, began asking about profits, costs and ultimately, of course, revenues. As Internet businesses matured, the measures of business success became more demanding in order to get the full picture of a company’s prospects.
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