Consumers and shareholders are increasingly inclined to "punish" companies that are socially irresponsible, a new survey showed.
According to the third Annual CSR Monitor by Environics International, the proportion of consumers who report punishing companies because of poor social performance has increased from last year’s survey, from 20 percent to 29 percent. In addition, a majority of shareholders say that they would sell their shares in a company if it behaved in a socially irresponsible manner, even if the share earnings were significant.
The 2002 CSR Monitor addresses key CSR Issues and was fielded in 25 countries in November and December, 2001. A random sample of 1,000 average citizens were interviewed in each country. The research is carried out by respected public opinion institutes in each country, under license to Environics International Ltd. In addition to the 100-page interpretive report and detailed statistical tables, each client receives a customized, in-person presentation of the findings, tailored to their specific needs, as well as strategic consultation for the year.
The 2002 annual report provides regional and demographic analysis, comparative analysis between countries and regions, and an analysis of opinion leaders.
