Survey: Reporting Indicates Company Sustainability

Source: Environmental Leader, 22 January 2011

The vast majority of those reading sustainability reports – 97 percent – say that sustainability reporting itself indicates that a company is improving its performance on sustainability measures.
In the poll commissioned by the Global Reporting Initiative (GRI), 60 percent of report readers also said that reading a sustainability report positively influences their commitment and connection to an organisation.

The survey of 5,000 readers and writers of sustainability reports was conducted by Futerra Sustainability Communications, SustainAbility Ltd. and KPMG.

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