The Balanced Scorecard and CSR: Aligning values for profit

Source: CMA Management, 7 November 2005

CSR reporting has grown over the past few years, but the information provided by those reports isn’t always used for strategic advantage. Tying values and measures to a Balanced Scorecard could be the way to make good intentions more profitable.
By David Crawford, CMA, and Todd Scaletta, CMA

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